Today, our client Hyperice announced the global launch of Hyperice X 2, the next generation of its best-selling contrast therapy line. The new Knee and Shoulder products deliver deeper cold, stronger heat, and an integrated compression system—helping athletes and active users recover faster and prepare more effectively.

We partnered with Hyperice to shape the brand identity for the X 2 family. It’s now live and rolling out globally. Full case coming soon.