
SURPRISE SYSTEMS™ isn’t just another agency or content play — it’s a move upstream. An innovation studio designed to help organizations identify new opportunities, shape them into testable products, and determine what to build — before scaling makes mistakes costly.
It’s co-founded by Johan Pihl, a close friend and long-time collaborator of ours, together with David Borg. We’re proud to have supported their new venture and launch by contributing to the development of their brand identity.
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A new era of percussion is here.

Brand identity for an innovation studio for the product-led economy.