Superlative is a design studio with a vision of creating the best in electronic musical instruments. Their synthesizer SB–01 is their first product to be released and we assisted with the packaging design for the product in question. To make as minimal an impact as possible, the packaging is made from raw cardboard to ensure it is easily recyclable worldwide. The material choice also pays tribute to vintage synthesizer packaging.

Packaging renders
Huwan Peng

Brand identity
Kurppa Hosk